As more development teams adopt agile, product managers must change the way they work to keep up with faster development cycles and shorter customer feedback loops. Product managers new to agile soon realize that agile processes require more involvement from their group. Given that most product managers are already overworked, how can they manage these new activities to derive more value from software projects and products? I will share my experience transitioning to Agile, pitfalls to avoid and propose solutions to the new challenges that arise.